Marcus Phillips
by on November 12, 2021

The web is a reality in which the cut-and-paste and concrete aspects predominate, so knowing how to write well-packaged content is a fundamental requirement.

Unlike a text written in a book, when we write on the web, what stands between the eyes and the characters is the screen. Visitors to our blog tend to read very fast, skipping words or lines and catapulting attention to words they find helpful or curious for their research purposes.

The careful web writer must consider these factors as fixed points and then adopt a writing style that confers advantages. Tempo, clarity, simplicity, completeness to his interlocutor, but also interest able to attract the attention of new users and the loyalty of existing ones.

There are real web writing rules or practical measures. First of all, before giving shape to the ideas we have in mind, it is necessary to ask ourselves to whom the message is addressed, what topic you want to present, how you want to present the arguments.

- Who is the addressee of our message?
It is necessary to identify the target audience, considering gender, age, level of culture and education, professional category, just to name a few essential factors.

- What do I want to write?
It is advisable to have the subject of the message in mind to be able to write useful and interesting wow essays and information for the reader and avoid going into areas not inherent to the subject that may bore and tire the user.

- Why am I writing about a particular topic, what purpose do I want to achieve?
By answering this question, you have the opportunity to make a more significant impact on the reader by directing them to aspects of the argument that you want to be worthy of attention: for example, if the purpose we have set ourselves is the promotion of corporate products on the web market, you do know a priori that the message should focus on an accurate description of the characteristics and potential of the goods, using clear and direct language.

- How can I write the message most efficiently?
The "how" groups together the information that may arise in response to the above questions: it is a matter of writing one's arguments in an effective and straightforward style, which avoids word twists and long, repetitive sentences.

The important thing is to be concise, to write what is necessary in a concise and exhaustive way are the keys to success. You should also mind your grammar and logic, which can be easily done with the help of resources like

Let's see how to set up the contents:

The title must be short, simple, and concise, i.e., it should contain all the information the reader expects to read, but also intriguing and able to arouse interest.

Using a question as a title attracts the reader more because they are encouraged to answer the question. An example might be "Not sure what is the best position to rank your website in search engines?" rather than "Search engine optimization for websites." In the first case, the reader is captured by the question you will try to answer but is also captured by the direct and familiar language with the help of the adjective "your," which seems to provide a tailor-made solution to the person concerned.

On the other hand, the exclamation form allows you to highlight the issue you intend to address. The exclamation, in fact, can be identified as a form of expression of advice, suggestion, or personal opinion that is announced in the form of an opinion and is read with pleasure. For example: "SEO specialist: professionals specialized in positioning websites in the best search engines! Trust us". It invites you to read both the exclamation mark form, which seems to indicate useful advice from a trusted friend, and the use of persuasive terminology such as "trust," "professionals," "best," "specialized."

The factor to consider is the attractiveness of the title; it is essential to highlight the problem of what you want to express (interrogative form) or, on the contrary, to insert the solution (exclamation form).

In terms of content, the text must be divided into paragraphs and lists; the human eye is able to visualize order and clarity. Also, for this purpose, it is helpful to use special black fonts such as "Times New Roman," "Verdana," "Arial," "Georgia," "Tahoma," "Trebuchet MS," on a white background.

It is also better to highlight passwords and phrases or concepts with bold or different colors rather than avoiding stress (especially in the case of links) and capital letters, AND decreasing italic as it is not immediately visible.

Characteristics of a good text:

  • The text is brief and summarised.
  • There are spaces, both blank (e.g., between one paragraph and another) and created by punctuation.
  • Images should be present in small quantities, small in size, and placed at the sides or below the text, so as not to divert the user's attention.
  • There are subheadings to clarify why the image is included at that specific point.

Summarising the fundamental aspects of writing on the web are:

  • Synthesis
  • Specificity of the arguments
  • Clarity
  • Simplicity
  • Conciseness and essentiality
  • Graphical pleasingness
  • Correctness of language

Read more:

8 Common Writing Weaknesses

Best Paper Writing Service

How To Keep Students Engaged In Writing Activities

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