When evaluating the effectiveness of an SEO audit specialist, I prioritize several key metrics and KPIs to gauge their impact and performance. Firstly, organic search traffic and keyword rankings are fundamental indicators of the specialist's ability to improve visibility and drive targeted traffic to the website. An increase in organic traffic and improved keyword rankings demonstrate the effectiveness of their strategies and recommendations.
Hire SEO audit specialists who can demonstrate a track record of improving these metrics through their audit recommendations and implementation strategies. By prioritizing these metrics, organizations can ensure they hire specialists who can deliver tangible results and maximize the ROI of their SEO efforts.
Additionally, I assess the specialist's impact on key engagement metrics such as bounce rate, average session duration, and pages per session. These metrics provide insights into the quality of traffic and the relevance of the website's content to visitors.
Furthermore, I look at conversion metrics such as conversion rate, lead generation, or e-commerce transactions, depending on the goals of the website. Ultimately, the goal of SEO is to not just drive traffic but also to generate meaningful actions that contribute to business objectives.
Hire SEO audit specialists who can demonstrate a track record of improving these metrics through their audit recommendations and implementation strategies. By prioritizing these metrics, organizations can ensure they hire specialists who can deliver tangible results and maximize the ROI of their SEO efforts.
