All Content Gurus are telling you to produce short-form content to scale quickly, so you can explode your reach, and grow the number of followers, before you finally do a blockbuster launch for your product. While all this is great, at the same time, a promotional video company can be your best ally in capturing audience attention quickly and effectively. With attention spans dropping to just 8 seconds on average, shorter than that of a goldfish, the need for short-form promotional videos cannot be overstated. These bite-sized videos are not just a trend; they are a powerful tool for scaling your brand content the right way.
Why Short-Form Videos?
Short-form videos, typically under 2 minutes, are designed to capture attention instantly and keep viewers hooked, until you finally close with a powerful CTA.
Reports suggest that in 2024, 90% of all internet traffic seemed to have a video touch-point in their journey. Interestingly, it's a massive shift towards short, satisfying content, to fuel our craving for quick dopamine.
Now, that's not all. 72% of consumers want to watch videos before they decide on buying a product. Now to convince some hard skeptics, even videos may be not enough. Though, it's safe to say that video content has a pivotal role in any marketing strategy today! It's the heartbeat of your content strategy.
Essence of Promotional Videos
When it comes to creating impactful short-form videos, promotional video production plays a critical role.
Marketers today, are doing promos to deliver your value succinctly, making sure viewers don't forget them. Plus, they've taken a multi-channel approach to content distribution. Promo videos are not part of email sequences, as well as social ads, and even landing pages to drive sign-ups.
The nature of promo videos also perfectly serve the need to distribute consistently by repurposing video content with ease.
Platforms where short-form videos seemed to have got an influx of traffic are TikTok, Instagram, and YouTube. Users are spending a good amount of their daily screen time on these platforms, consuming short, and exciting stuff by scrolling endlessly.
Benefits of Short-Form Videos
Higher Engagement:
Short-form videos perform 2.5 times better than other videos. Their brevity keeps viewers hooked and more likely to interact. It offers convenience, and saves the hurdle of watching long hour videos, which most viewers never finish.
Better Retention:
Videos that have a total duration of less than 90 seconds tend to have a 50% viewer retention rate. This means your message is more likely to be watched in full, leading to better message retention.
Increased Shareability:
47% of marketers say short-form videos are more likely to go viral. The shareability of short content increases its chances of reaching a wider audience.
The Impact of Promotional Video Content
Content is all about being heard. People may plain engagement vanity metrics, but hear me out. Most of the brands out there are not even getting that slight engagement with organic content. This is where bite-sized promo videos, that are perfectly paced for telling a story will do the trick for you.
If you're unsure of where to start, opting for promotional video services can significantly enhance your marketing efforts. These services offer professional expertise in video creation, ensuring high-quality content that resonates with your audience.
By leveraging these services, brands can produce videos that not only capture attention but also drive conversions and build brand loyalty.
